Free book download in pdf Win Bigly: Persuasion

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams

• Win Bigly: Persuasion in a World Where Facts Don't Matter
• Scott Adams
• Page: 320
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780735219731
• Publisher: Penguin Publishing Group

Download Win Bigly: Persuasion in a World Where Facts Don't Matter

Free book download in pdf Win Bigly: Persuasion in a World Where Facts Don't Matter 9780735219731 iBook

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

Win Bigly: Persuasion in a World Where Facts Don't - Google Books
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"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the  Win Bigly: Persuasion in a World Where Facts Don't Matter eBook
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Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist, recognized Donald Trump's powers of persuasion before nearly anyone else. Win Bigly: Persuasion in a world where facts don't matter - Meetup
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional  Win Bigly: Persuasion In A World Where Facts Don't Matter, Book by
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"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the  Review - Win Bigly: Persuasion in a World Where Facts Don't Matter
I figured I'd read his book about the election, "Win Bigly", and decide one way or the other. But I've got to say, I'm now more uncertain than ever. Win Bigly: Persuasion in a World Where Facts Don't Matter – Scott
Win Bigly goes beyond politics to look at persuasion tools that can work in any settingthe same ones Adams saw in Steve Jobs when he invested in Apple  Win Bigly: Persuasion in a World Where Facts - Amazon.com.au
Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called  Listen to Win Bigly: Persuasion in a World Where Facts Don't Matter
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